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#WEDNESDAYWISDOM – “Today’s influencer is social business celebrity… “Tracey Bond, Chief Publicist at Beneficience.com

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"The influencer is today's social business celebrity! It is futile to waste marketing budget resources, time and energy on distributing vital communications in public relations - where there is no influential audience. It is so easy to look at the quantity of likes + number of followers a brand boasts, but shift focus into the impact quality of those influencers who engage with it... right there in those viral potentiate comments, regrams, reposts, retweets, shares are the social media measurement goals...pr-prosperity goals...the gold!" - Tracey Bond, AW Chief Publicist and US Press Agent at Beneficience.com (@tracey007bond @Beneficience) [...]